Audio from top-rated radio stations is recorded and stored, using field sites in major markets. Our patented method of audio fingerprinting technology is then used to identify spots. These are forwarded to our Data Centers, where teams of specialists research and identify new advertisers and songs. Play information is then added to the existing online database where users can easily search and access data, sort and examine it using a simple Web interface.
Advanced print tracking technology captures images of ads from major newspapers, including weekday, weekend and Sunday editions. Meanwhile, teams of print specialists at our Data Centers research and identify information about any new print advertisers. This is added to our database for online users to view side-by-side with radio spots, as needed, for comparative or analysis purposes.
Audio and video from top-rated broadcast TV and Cable stations is recorded using field sites in major markets. Our patented method of fingerprinting technology is then used to identify spots, and programme output in some territories. These are forwarded to our Data Centers, where teams of specialists research and identify new advertisers. Play information is then added to the existing online database where users can easily search and access data, sort and examine it using a simple Web interface.
With Audience Reaction®, available on a licensed basis for select markets, you can analyze data from Arbitron’s PPM (Personal People Meter) in a totally new way. The combination of listener instant reaction from the PPM with Media Monitor's airplay data gives you a unique programming advantage. From the Media Monitors web site, you can retrieve what was played on the air shown in our traditional log format. You can play back the audio of what was broadcast, and see a graph of the behavior of the listeners in the PPM panel who were listening to your station. This helps you instantly spot peaks and dips in ratings.
Media Monitors tracks local online Web Banners or Banner Ads by placing our data collection equipment physically in the markets we monitor. By tracking online advertising on web properties specifically targeted to that market Media Monitors is accurately providing a view of in-market advertising.
Media Monitors has done the research to identify the locally targeted Web Banners in each market we monitor. Within each market, the number of Web Banners monitored varies from 150 to 400. The list of Web Banners for each market is regularly reviewed and updated and is available on request.
Each local data collection server is running proprietary software (the spider) that crawls and collects advertising data from websites specifically targeted to that market. The software crawls each Web Banner a minimum of 3 times each day.
The online Web Banner collection & processing follows four steps, listed below:
Step 1: Our daily data collection process visits each local website multiple times throughout the day
Step 2: A proprietary program is then used to extract the Web Banner advertising from each website, download the creative files, and enter specific data points into the database (such as the URL, time, and date)
Step 3: Automated processes are run on a nightly basis to match each Web Banner observation to our existing database library and identify new advertisements
Step 4: The previous day’s newly observed data for known Web Banner is available in Media Monitors the following day. Brand new Web Banners are reviewed by our Discovery staff to identify the display advertising content and that data is typically available within 2-3 days.
Note: Media Monitors only capture and display banner ads of sizes that have been standardized by the Interactive Advertising Bureau (or IAB)