2. Click the Daypart Checkbox to open the Dayparts window displaying the default Daypart: All Hours (12 midnight to 12 midnight).
The Dayparts window is used in Analysis windows (Song Analysis, Ad Analysis, Share Report and Advertising Expenditure) and the Audience Reaction window to specify time periods for analysis. Depending on the Media Types selected, you can select from pre-defined Dayparts (Standard TV Dayparts and/or Standard Radio Dayparts) and Custom Dayparts that you create. Custom Dayparts can use defined time ranges down to any minute in any selected hour, and can apply if required on specific days of the week. So, in addition to the preset Dayparts, you can analyze output for any specialized time interval on any Day or Days of the week you choose.
Accessing the Dayparts window
Features in the Dayparts window
Working with the Dayparts window
Topic Overview: Dayparts window
1. In the Ad Analysis, Song Analysis, Share Report or Advertising Expenditure window, select the Daypart checkbox located beneath the Date Range panes at the left of the Analysis window. If only Newspapers are selected, this option is hidden.
2. Click the Daypart Checkbox to open the Dayparts window displaying the default Daypart: All Hours (12 midnight to 12 midnight).
Topic Overview: Dayparts window
The window opens displaying Dayparts, grouped by panes, for the selected media types . In this image, both Standard TV and Standard Radio dayparts are displayed. Standard Dayparts can not be edited. The toolbar initially only allows you to create a Daypart or copy an existing Daypart. A further Custom Dayparts pane is displayed when you create or copy an existing Daypart. All panes can be hidden or exposed using the Open/Close buttons at right of each pane.
Click any area in the image for help
Click any area in the image for help
Topic Overview: Dayparts window
Custom Dayparts
Daypart Panes Open/Close buttons
Toolbar
Custom Daypart Edit window
With Television or Cable media types selected, this pane shows the Standard TV dayparts. Click on any Daypart, and then click the OK button in the Dayparts window to use it in a search.
Standard TV Dayparts can not be edited. However, you can Copy or Create a Daypart; any such daypart is displayed in the Custom Dayparts pane. The panel lists nine commonly used TV dayparts.
US TV Dayparts vary from North American Time zone to Time zone. Hover the mouse over any Daypart to see the times for the Daypart for your Time Zone.
Topic Overview: Dayparts window
With the Radio media type selected, the Dayparts window lists six commonly used Radio dayparts, with the time ranges indicated for each Daypart. Click on any Daypart, and then click the OK button in the Dayparts window to use it in a search. Standard Radio can not be edited. However, you can Copy or Create a Daypart; any such daypart is displayed in the Custom Dayparts pane. The panel lists six commonly used Radio dayparts.
While you can not edit any Standard Daypart, you can create any Daypart to apply to any day and time combination. All Dayparts that you create are stored in a dedicated Custom Dayparts pane.
The Standard Dayparts panes, and the Custom Dayparts pane when used, display this control at the right of the pane header bar. Click to close all other panes
Topic Overview: Dayparts window
When you first access the Dayparts pane, only the Create and Copy Daypart buttons are exposed.
Click any button for help
When you select or create a Custom Daypart, all Daypart buttons are available.
In this mode, you can Create a new Daypart, Copy any Daypart, or Edit or Delete selected Dayparts from the Custom Dayparts Pane.
Topic Overview: Dayparts window
Click this button to open the Custom Daypart Edit window.
Click this button to copy an existing Daypart, prior to editing the new Daypart in the Custom Daypart Edit window. See the notes on Copying a Daypart.
Select a Daypart and click the New Daypart button to open the Custom Daypart Edit window displaying the Selected Daypart. This tool lets you select a Custom value that you can apply to Radio or TV analyses. The saved Daypart is stored in the Custom Dayparts Pane.
Select a Daypart from the Custom Daypart Pane, then click this button to remove the selected Daypart. Note that you can NOT delete Standard TV and Standard Radio Dayparts. See the notes on Deleting a Custom Daypart.
Topic Overview: Dayparts window
This window allows you to design a custom daypart/time range or edit and existing daypart/time range to use in a search. The custom daypart can 'wrap around' midnight.
Click any area in this image for help.
Click any area in this image for help.
Topic Overview: Dayparts window
Daypart Name field
Hours band
Start and End Markers
.....,.Marker Overlaps: working within a single hour period
Start and End Fields
Adjust Time Zones
Days of week checkboxes
Enter a name for the Custom daypart, if desired. If you do not assign a name, the Media Monitors assigns a name automatically: Custom Daypart 1, 2 ,3 and so on. Note that Daypart names are unique - you can not create a second Daypart with an existing name.
Topic Overview: Dayparts window
This band marks the hours in the day. Its default display is Midnight to Midnight, but it can be moved to start in any hour of the day. Left-click and drag the band to display your optimum start hour for any day. When you define your time range, using the Start and End Markers in the Hours band or the Start and End fields, the Daypart will apply for the whole week, unless you specify otherwise using the Day Checkboxes.
NOTE: The Hours display format will depend on your selection for time setting in Windows Regional settings, accessed from the Windows Control Panel.
Define your Custom Daypart hours using these markers. Left-click and drag the markers to any start and finish hour. The Start and End fields hour values automatically update.
You can define any time range, down to fractions of an hour. However, the markers are always positioned at the hour point, allowing time intervals to be added in the Daypart Start and End fields.
This detail shows the markers at adjacent hours, allowing any minute range to be entered. Note the partial overlap coloring.
And this detail shows the markers overlapping, allowing a Daypart period of less than one hour to be defined. Note the full overlap coloring.
Topic Overview: Dayparts window
You can also type in Start and End times in these fields, including the minutes past the hour. The Start and End markers automatically move to the relevant Hour positions.
The default setting for Time Zones is no Adjustment for Time Zones. This facility allows users to apply TV daypart synchronization across time zones. With this box checked, for example, 8pm with Time Zone Adjustment equates to 8pm in the Eastern and Central Time Zones, and 7pm in the Mountain and Pacific Time Zones.
The default setting is for the time range in a daypart to apply seven days a week. Check or uncheck any box in the Custom Daypart Edit window to activate Analysis for that day. Data for days that are not checked is excluded from research calculations.
Topic Overview: Dayparts window
Selecting a Daypart
Cancelling your Daypart selection
Designing a Custom Daypart
Copying a Daypart
Deleting a Custom Daypart
Wrapping around midnight
Regional Date and Time format display
Resetting to the default Daypart option
1. From the appropriate Analysis window access the Dayparts window.
2. Click the desired Daypart to select it. If you have designed a lot of Custom Dayparts, you may want to use the Open and Close buttons to hides daypart panes.
3. Double-click the selected Daypart or click the OK button.
4. The selected Daypart is displayed in the Daypart field of the relevant Analysis window.
Topic Overview: Dayparts window
To clear any Daypart selection, uncheck the Analysis window Daypart checkbox.
1. From the appropriate Analysis window access the Dayparts window.
2. Click the New Daypart button to open the Custom Daypart Edit window.
3. Type in a name in the Daypart Name field or accept the Default Custom Daypart name. Note that Daypart names are unique - you can not create a second Daypart with an existing name.
4. Specify Start and End hours by dragging the Markers or entering times in the Start and End fields, entering minute values if required.
5. To define a Custom Daypart that wraps around Midnight, drag the Hours range bar so your desired Daypart can be selected.
6. Click OK to close the Custom Daypart Edit window and display the Custom Daypart in the relevant Analysis window Daypart field.
7. The new Custom Daypart is displayed in the Custom Dayparts pane of the Dayparts window.
Topic Overview: Dayparts window
1. Select any Daypart in any Daypart Pane.
2. Click the Copy Button.
3. The Custom Daypart Edit window opens, with the selected Daypart's settings displayed.
4. Enter a new Name for the Daypart, and edit time and day settings as required.
5. Click OK.
1. Select a Daypart in the Custom Daypart Pane. Note that Standard Dayparts can not be deleted.
2. Click the Delete Button.
Topic Overview: Dayparts window
1. Open the Custom Dayparts window.
2. Left-click the Hours Band.
3. Drag the Band to left or right to allow you to select your desired start and finish times.
The date entry and time range selection controls, as well as most displayed or printed dates and times, follow the settings you specify in your computer's regional settings. So if, for example, you set your PC to "English (UK)" you will get dd/mm/ yyyy format dates instead of the US standard mm/dd/ yyyy. If you use this tool to change date and time formats, am/pm indicators, and separators, those changes will be reflected. The Dayparts window top scale changes from 12M-12M to 0-24 depending on the settings. Note that other regional settings are NOT used, such as the position of commas in formatted numbers.
To revert to the default All Hours selection in the current session, deselect the Daypart box and then click it again to reopen it.
Topic Overview: Dayparts window